Striving for agility
To create an effective data-driven transformation, an organisation needs to place data at its core; to make sure data is not only the heart of the business, but its lifeblood. This means building data-centricity through the transformation of platforms, processes and data stores. More importantly, it requires a deep and lasting cultural change. To truly become data-driven, the business must want to make effective use of its data: to manage it through its lifecycle and extract value at every stage.
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